The Safer By Design Campaign
Creating a culture of roadway safety goes far beyond the actions of individual drivers. The streets and infrastructure themselves can be designed to reduce serious injuries and save lives— for all travel modes and all types of people. This campaign puts safety infrastructure in the spotlight, helping people understand the unassuming essentials that have been thoughtfully designed to save their lives.
Find downloadable graphics below for media or partner use.The No Turn on Red set makes a simple—and possibly even annoying—street sign the hero of our safety story. The red-orange theme and bold design of the graphics highlight the power of this sign to reduce crashes for all people using the roadway.
NO TURN ON RED
The Crosswalk Countdown set uses that same bold design to show how knowledge is power when it comes to roadway safety. When people walking, biking, and driving all know how much time is left to cross, everyone is more likely to make it home safely.
CROSSWALK COUNTDOWN
